About Us


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is a technology company that uses artificial intelligence (AI) and machine learning to deliver fully-automated live sports streaming and integrated coaching tools. STAIDIUM is managed by veteran executives David Cochran and Kevin McLaughlin of the Dallas-based Global Sports Platforms (GSP), which develops sports management software platform and video delivery solutions that serve the development of athletes from the youth to professional levels.

What we do

Provide and manage a sports entertainment and development eco-system

  • - Installation
  • - Stream broadcast
  • - Team/Player analysis
  • - Coaching tools

Why we are diffrent

We unify a fragmented industry with our one stop shop approach - using artificial intelligence and machine learning as the backbone to our streaming platform and integated coaching tools.

STAIDIUM is a subsidiary of the Germany-based SPORTTOTAL AG (ISIN: DE000A1EMG56), a technology and media company on a growth path in the rapidly scalable digital business with streaming platforms, in the high-margin international project business, as well as in the live events business. Founded in 1979, the company operates a high-traffic portal through sporttotal.tv, with strong growth for online sport videos and live streaming. The company equips sports clubs with self-developed camera technology, which enables sports events to be transmitted live in a high quality and fully automatically on sporttotal.tv. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG operates with its Deutsche Telekom-powered Mediahouse “FORTY10” linear TV channels and just successfully broadcasted the FIFA World Cup for MagentaTV.